When ski butternut reduced the first time skier package from $135 to $75, first time skiers:
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When ski butternut reduced the first time skier package from $135 to $75, first time skiers:
a. experienced unitary elasticity for ski lessons.
b. saw a profit maximization scheme based on discounting the first visit and charging a lot more once the skier is hooked.
c. saw a perceived reasonable value for an activity they haven't tried yet.
d. bartered for lower priced rentals?
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