The right communication channel to use in imc is:

a. the traditional channel used in that particular retail sector.
b. network advertising, local newspapers, and regional radio stations.
c. the one that will connect to the desired recipients.
d. the one with the best encoding capabilities.
e. the one that maximizes decoding difficulty.

Peppy knows a lot about marketing, but not much about the legal or financial aspects of starting a new business. he wants to consult with a lawyer and accountant, but his budget is tight with all of the expenses involved in getting peppy's pizzazzeria up and running. peppy should: trust his basic instincts and try to put it together without the advice of lawyers and accountants. delay talking with a lawyer and accountant until the business has established a positive cash flow for at least one year. immediately hire full-time lawyers and accountants for his staff. consult with a lawyer and accountant even though the budget is tight.