Helena showed a sample group of people some images that were taken from her company’s recent ad. the brand name was not shown in the advertisement. the sample group was asked to identify the brand in the ad. what is helena testing by asking this question? helena is testing by asking this question.

Alocal barnes and noble bookstore ordered 80 marketing books but received 60 books. what percent of the order was missing?

Samantha is interested in setting up her own accounting firm and wants to specialize in the area of accounting that has experienced the most significant growth in recent years. which area of accounting should she choose as her specialty? samantha should choose as her specialty.

Lambert manufacturing has $100,000 to invest in either project a or project b. the following data are available on these projects (ignore income taxes.): project a project b cost of equipment needed now $100,000 $60,000 working capital investment needed now - $40,000 annual cash operating inflows $40,000 $35,000 salvage value of equipment in 6 years $10,000 - both projects will have a useful life of 6 years and the total cost approach to net present value analysis. at the end of 6 years, the working capital investment will be released for use elsewhere. lambert's required rate of return is 14%. the net present value of project b is: