Jim grunig created the enlightened self-interest model for ethical behavior in public relations to advocate that for business to do well, it must do good.

That statement is false

The enlightened self interest model is a philosophy that already exist since the era of Epicurus, so it's not created by Jim Grunig who is just born in 1942. The enlightened self-interest model stated that a person or group who fulfil the interest of others would eventually serve their own interest in the end.

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