Shannon is struggling to communicate who company abc is compared to the competition. shannon wants to communicate that company abc's brand has the benefits that the target market will value. shannon is engaged in what marketing activity?

Shannon is engaged in "positioning".

In marketing and business strategy, market position alludes to the customer's perception of a brand or item in connection to contending brands or items. Market positioning alludes to the way toward setting up the picture or character of a brand or item with the goal that purchasers see it surely.  

Market positioning of a brand or item should be kept up over the life of the brand or item. Doing this requires continuous advertising activities expected to fortify the objective market's impression of the item or brand

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