How can the use of attention-attracting tactics backfire on an advertiser?

Attention-attracting tactics may backfire on an advertiser because they may attrack the attention of the wrong audience or the right, but then they do not keep their interest long enough to actually sell the product or serivce. It is important for an advertiser to do more then just grab their attention but fully 'sell' the product or service to the consumer or the advertising is a waste.

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1) the stages a new product goes through from beginning to end, i.e., the stages that a product passes through from introduction through growth, maturity, and decline. 2) the time from initial research and development to the time at which sales and support of the product to customers are withdrawn. 3) the period of time during which a product can be produced and marketed profitably.

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