Business, 12.07.2019 17:30 MrConman8460

Establishing the need for marketing research: a. arises when managers must make decisions and they have inadequate information b. is determined by a quantitative analysis of the appropriateness of marketing research should be undertaken for every decision made in the firm c. stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems d. should not come from a monitoring system but rather from management intuition e. should be determined only after the problem is clearly defined

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Establishing the need for marketing research: a. arises when managers must make decisions and they...

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