New smoke wants to market its cigarettes to young adults, so it decides to create an ad using an attractive celebrity couple. by using well-known, high-status people to influence its audience and deliver its message, the company is using the route of persuasion to increase cigarette sales.

Aaron corporation, which has only one product, has provided the following data concerning its most recent month of operations: selling price $ 102 units in beginning inventory 0 units produced 4,900 units sold 4,260 units in ending inventory 640 variable costs per unit: direct materials $ 20 direct labor $ 41 variable manufacturing overhead $ 5 variable selling and administrative expense $ 4 fixed costs: fixed manufacturing overhead $ 64,200 fixed selling and administrative expense $ 2,900 the total contribution margin for the month under variable costing is: