New owners of the atlanta falcons wanted to increase attendance by giving customers what they wanted. after determining that family-oriented halftime shows were an important consideration for a large portion of its target market, the falcons researched specific ideas such as fireworks displays, a battle of the bands featuring local high school bands, drawings for prizes and musical concerts. the additional research would have been done during which step of developing customerdefined standards

Translating customer expectations into specific behaviors and actions

New owners of the Atlanta Falcons develop a goal to increase attendance by giving their clients what they wanted. They have already identified that family-oriented halftime shows were an important consideration for a large portion of its target market so they researched specific ideas which include fireworks displays, a battle of the bands featuring local high school bands, drawings for prizes and musical concerts. This research is translating customer expectations into specific behaviors and actions.

answer(b) equal; set period;