New balance has many offerings. it makes the minimus line of shoes with a vibram outsole and revlite cushioning for those who want to "feel the trail." its 1260v2 shoe incorporates stabilicore technology to "deliver a plush, smooth, and stable ride." and its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing abzorb insole, and encap to promote a healthy gait." the strategy of appealing to different types of customers in this way is an example of

This strategy is an example of market segmentation.

Explanation:

Market segmentation is a process of dividing your audience into different groups and segments based on certain characteristics. The member of these groups shares similar characteristics and usually has one or more of a common aspect between them.

There are many reasons why market segmentation is done. One of the main reasons is to create custom marketing actions for each segment and serve them accordingly.

Market segmentation is one of the most effective tools for marketers to work well with their target audience. Targeting your market makes it easy to customize your campaigns, focus on what is needed, and group similar consumers for all sorts of actions.

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