is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships. a. price-based selling b. adaptive selling c. relationship selling d. stimulus-response selling

Relationship selling is a sales practice that involves building, maintaining, and enhancing interactions with customers in order to develop long-term satisfaction through mutually beneficial partnerships. When people focus on relationship selling they are concerned with building relationships and connecting as buyer and seller versus product and price. When you can build a relationship with the person you are wanting to gain as a customer they are more likely to purchase from you and refer people to you.