When developing an awareness program, what priorities should you keep in mind?

The following ideas must be kept in mind while developing an awareness program:-Avoid using technical terminology instead the language which users understand should be used.-The venue should be easily available, and accessible to all users.-Goals of the program should be explained in detail to make the program effective.-The information should be adequate for the user.-Responsibilities of the users in information security and how a breach in information security can affect their work should be explicitly explained.-The awareness program should be formal and planned.