Which option identifies the component of the AIDA approach that most likely broke down in the following scenario? Terry, a salesperson for an input supplier, is making a presentation to a monthly grange meeting in central Illinois. Although he started off with
bang, he notices that his audience is beginning to whisper among themselves as he describes the research that went into the new seeds he is
trying to sell farmers,
O attention
O interest
desire
O action
Save and Exit
Nea
Submit
Mark this and retum