Why does culture establish the standard by which quality of life is measured

Culture establishes the framework in which individuls judge their environment.

Explanation:

Quality of life is the concept sorrounding all aspects of a persons life and focus on that person's needs as well as the way they are satisfied in its environment. But there is a bias in it, because while a person living in a country that offers it a lower standard of living can perceive it has the best quality of life without universal healthcare, free access to education, and a big market of employment. That person can believe that it has the best quality of life. Even though are countries with better standard of living. So, quality of life is a subjective cultural construction built by a society perception. That becomes objective and universal when is compared to different countries.

b exhibiting favoritism toward the kikuyu people.