Part A Watch and listen to any commercial on TV that includes a musical jingle along with the advertising message. After listening to
the commercial and the musical jingle, explain why it is important to have music in this commercial. What would help the
audience remember this commercial? What stands out? Next, watch the commercial MUTED. After watching the commercial
without sound, explain the importance of listening to the commercial with sound.

I chose the commercial of popular candy Whatchamacallit. I listened to the jingle and realized that adding music to the commercial makes the advertisement more noticeable. The lyrics are provided in an appealing way in this commercial, and they prompt the audience to remember the jingle and product. The product appears on the screen with different elements of people, space ships, peanuts, etc., and this makes the candy more appealing.

Watching the Whatchamacallit commercial without sound makes it dull and unappealing. The audience will still be able to recognize that it’s a commercial for the product because the product and logo are present in the commercial.

Explanation: