Advanced Placement (AP), 08.05.2021 08:40 phaalexander
"Consumers are fickle, so companies will go to great lengths to keep their interest and attract new customers. One example is the recent trend
of "rebranding," or corporations changing their name or look in an attempt to seem new and interesting. This is an expensive gamble. Do it right
and a company gets positive buzz and a bump in the bottom line. Do it wrong, and a company becomes a laughingstock with a lot of former
customers looking elsewhere.
"One example of rebranding is Dunkin' Donuts changing its name to Dunkin'. Marketing experts think this is likely to go over well. It retains
most of the familiar name, while shifting focus to the company's most profitable product, coffee. It feels customer friendly. As the CEO says, 'Friends use first names.'
"In contrast, Weight Watchers' decision to rename itself WW seems destined for disaster. What is WW supposed to mean, anyway? Something
about wellness apparently, but it's not very catchy and may just remind people of the World Wars. Marketers also note that WW is awkward to say
out loud which will make it harder to promote."
Which sentence below is a minor supporting detail of the reading?
1-Consumers are fickle, so companies will go to great lengths to keep their interest and attract new customers.
2-In contrast, Weight Watchers' decision to rename itself WW seems destined for disaster.
3-Marketers also note that WW is awkward to say out loud which will make it harder to promote.
4-For example, Dunkin' Donuts is about to become Dunkin'
Answers: 1
Advanced Placement (AP), 22.06.2019 11:30
Mr. polanski likes the cost of an hmo plan available in his area, but would like to be able to visit one or two doctors who aren't participating providers. he wants to know if the point of service (pos) option available with some hmos will be of any in this situation. what should you tell him? mr. polanski likes the cost of an hmo plan available in his area, but would like to be able to visit one or two doctors who aren't participating providers. he wants to know if the point of service (pos) option available with some hmos will be of any in this situation. what should you tell him?
Answers: 1
Advanced Placement (AP), 22.06.2019 20:20
What is the main purpose of completing a certification program? o a. to become eligible for a bachelor's degree o b. to receive a general education o c. to learn a specific skill for a particular career field o d. to do research in a particular career field
Answers: 2
Advanced Placement (AP), 24.06.2019 18:00
Which amusement park ride utilizes periodic motion a.slide b.bumper cars c.giant swing d.roller coaster
Answers: 1
Advanced Placement (AP), 25.06.2019 03:00
What will happen to a firms profit maximizing quantity in the short run if there is a significant increase in rent
Answers: 1
"Consumers are fickle, so companies will go to great lengths to keep their interest and attract new...
English, 05.01.2021 19:20
Biology, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Social Studies, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Biology, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Biology, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
History, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Mathematics, 05.01.2021 19:20
Engineering, 05.01.2021 19:20