How might an interest group like the American Federation of Teachers (AFT) use the media to influence public attitudes about political leaders? The AFT would advertise on media sites that would prime viewers to contact their local politicians about issues that could affect how politicians are viewed by the public.
The AFT would use framing through the media to accuse politicians of wrongdoing for not siding with them on specific policy issues.
The AFT may pressure the media to act as a gatekeeper and present only certain aspects of an issue while suppressing the other side.
The AFT may use selective exposure on different media sites to make an issue regarding certain politicians more serious than it seems.